Osterwalder, Alexander

Business model generation a handbook for visionaries, game changers, and challengers - Hoboken, NJ Wiley 2010 - 278 S. zahlr. Ill. und graph. Darst. 20 x 25 cm

Literaturverz. S. 276

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process..

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models

0470876417 9780470876411

BSZT322316979 EBS0057869 jubb11121701

2011280326


Business planning
New business enterprises
Strategic planning
Innovationsmanagement
Unternehmensplanung
Geschäftsmodell

Strategic planning Ratgeber

HD30.28

658.4/012

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