Adlin, Tamara

The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt - Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2010 - IX, 224 S. Ill., graph. Darst. 28 cm

9780123814180 (pbk. : £16.99) 0123814189 (pbk. : £16.99)

2011292293

015-48897 UK 015-48897 UK


Product management
New products
Research, Industrial
Marktforschung
Marktsegmentierung
Zielgruppe
Methode
Produktmanagement
Produktinnovation
Zielgruppe
Methode

Product management New products Research, Industrial

HF5415.15

658.503

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