Resistance is useless: the art of business persuasion

By: Burch, Geoffrey
Material type: TextTextLanguage: English Publisher: Hoboken, N.J Capstone Pub 1994ISBN: 9781119950035; 9781119950042; 9781841124698Subject(s): Persuasion (Psychology) in organizationsAdditional physical formats: No titleDDC classification: 650.1 LOC classification: HD30.3
Contents:
Resistance is Useless; CONTENTS; Introduction; 1 The gentle art of persuasion; 2 Selling tanks to Genghis Khan; 3 Risky business?; 4 The gift of the earhole; 5 Mimicking sheepdogs; 6 Keeping promises, keeping customers; 7 Welcoming complaints; 8 The psychology of persuasion; 9 Negotiating: sympathize and trust no one; 10 Benefits, whose benefits?; 11 The big ones; 12 The end is nigh: close or launch-pad?; 12a And finally..
Summary: This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting th
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Description based upon print version of record

Resistance is Useless; CONTENTS; Introduction; 1 The gentle art of persuasion; 2 Selling tanks to Genghis Khan; 3 Risky business?; 4 The gift of the earhole; 5 Mimicking sheepdogs; 6 Keeping promises, keeping customers; 7 Welcoming complaints; 8 The psychology of persuasion; 9 Negotiating: sympathize and trust no one; 10 Benefits, whose benefits?; 11 The big ones; 12 The end is nigh: close or launch-pad?; 12a And finally..

This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:* Change anyone's opinion on any subject.* Transform a lynch mob into your most devout supporters.* Avoid wasting th

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