Business model generation a handbook for visionaries, game changers, and challengers

By: Osterwalder, Alexander
Contributor(s): Pigneur, Yves [Author]
Material type: TextTextLanguage: English Publisher: Hoboken, NJ Wiley 2010Description: 278 S. zahlr. Ill. und graph. Darst. 20 x 25 cmISBN: 0470876417; 9780470876411Subject(s): Business planning | New business enterprises | Strategic planning | Innovationsmanagement | Unternehmensplanung | Geschäftsmodell | Strategic planning | RatgeberDDC classification: 658.4/012 LOC classification: HD30.28Other classification: 85.30 | 85.06 | QP 210 Online resources: Inhaltsbeschreibung 1 Inhaltsbeschreibung 1 | Inhaltsbeschreibung 2 Inhaltsbeschreibung 2 | Inhaltsverzeichnis Inhaltsverzeichnis
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process..
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
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Literaturverz. S. 276

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process..

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models

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