The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt

By: Adlin, Tamara
Contributor(s): Pruitt, John [VerfasserIn]
Material type: TextTextLanguage: English Publisher: Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2010Description: IX, 224 S. Ill., graph. Darst. 28 cmISBN: 9780123814180 (pbk. : £16.99); 0123814189 (pbk. : £16.99)Subject(s): Product management | New products | Research, Industrial | Marktforschung | Marktsegmentierung | Zielgruppe | Methode | Produktmanagement | Produktinnovation | Zielgruppe | Methode | Product management | New products | Research, IndustrialDDC classification: 658.503 LOC classification: HF5415.15Other classification: QP 624 Online resources: Inhaltsverzeichnis
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65x (Browse shelf) Available AT-ISTA#001274
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