Visual intelligence : perception, image, and manipulation in visual communication / Ann Marie Seward Barry.

By: Barry, Ann Marie
Material type: TextTextPublisher: Albany : State University of New York Press, ©1997Description: 1 online resource (viii, 425 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 0585092788; 9780585092782; 9780791495841; 0791495841Subject(s): Visual perception | Visual communication | Image processing | Human information processing | Perception visuelle | Communication visuelle | Traitement d'images | Information, Traitement de l', chez l'homme | LANGUAGE ARTS & DISCIPLINES -- Communication Studies | Human information processing | Image processing | Visual communication | Visual perception | Visuele waarneming | Intelligentie | Beeldcommunicatie | Visuelle Kommunikation | Visuelle Wahrnehmung | Visual Perception | Image Processing, Computer-AssistedGenre/Form: Electronic books. | Electronic books. Additional physical formats: Print version:: Visual intelligence.DDC classification: 302.2 LOC classification: BF241 | .B29 1997ebOther classification: 77.41 Online resources: Click here to access online
Contents:
1. Perception and Visual "Common Sense" -- 2. The Nature and Power of Images -- 3. The Language of Images -- 4. Video's Moving Images -- 5. Film Logic and Rhetoric -- 6. Advertising Images: Seduction, Shock, and the Unwary -- 7. Political Images: Public Relations, Advertising, and Propaganda -- 8. Media Images and Violence.
Summary: Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
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Includes bibliographical references (pages 389-415) and index.

Print version record.

1. Perception and Visual "Common Sense" -- 2. The Nature and Power of Images -- 3. The Language of Images -- 4. Video's Moving Images -- 5. Film Logic and Rhetoric -- 6. Advertising Images: Seduction, Shock, and the Unwary -- 7. Political Images: Public Relations, Advertising, and Propaganda -- 8. Media Images and Violence.

Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.

English.

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