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Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.

By: Greenberg, MiriamMaterial type: TextTextSeries: Cultural spaces seriesPublication details: New York : Routledge, 2009. Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9780203931974; 0203931971Subject(s): Corrective advertising -- New York (State) -- New York | Advocacy advertising -- New York (State) -- New York | Mass media and business -- New York (State) -- New York | New York (N.Y.) -- Public relations | New York (N.Y.) -- Press coverage | BUSINESS & ECONOMICS -- Advertising & Promotion | Advocacy advertising | Corrective advertising | Mass media and business | Press coverage | Public relations | New York (State) -- New York | Citymarketing | Beeldvorming | Public relations | New York (stad)Genre/Form: Electronic books. | Electronic books. Additional physical formats: Print version:: Branding New York.DDC classification: 659.19/97491 LOC classification: HF5827.6 | .G74 2009ebOnline resources: Click here to access online
Contents:
Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city.
Summary: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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Title from PDF title page (viewed Oct. 2, 2009).

Includes bibliographical references (pages 307-316) and index.

Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city.

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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