Analyzing social media networks with NodeXL : insights from a connected world / Derek L. Hansen, Ben Schneiderman, Marc A. Smith.
By: Hansen, Derek L
Contributor(s): Schneiderman, Ben | Smith, Marc AMaterial type: TextPublisher: Burlington, MA : Morgan Kaufmann, ©2011Description: 1 online resource (xv, 284 pages) : color illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780123822307; 0123822300Subject(s): NodeXL | NodeXL | NodeXL | Data mining -- Computer programs | Information visualization -- Computer programs | Webometrics -- Computer programs | Online social networks | COMPUTERS -- Digital Media -- General | COMPUTERS -- Web -- User Generated Content | COMPUTERS -- Interactive & Multimedia | COMPUTERS -- Web -- Site Design | Online social networksGenre/Form: Electronic books. | Electronic books. Additional physical formats: Print version:: Analyzing social media networks with NodeXL.DDC classification: 006.7/54 LOC classification: QA76.9.D343 | H45 2011ebOnline resources: Click here to access online
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Print version record.
"Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world. In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA."--Resource description.
Includes bibliographical references and index.
Getting started with analyzing social media networks -- NodeXL tutorial: learning by doing -- Social media network analysis case studies.